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New technology is changing the player’s club in ways you never imagined By Frank Legato The player’s club is in the middle of its next evolution. Technology is changing what casinos can do through their loyalty clubs, and the changes will definitely benefit the player. The changes can be traced to how the systems […]
Inside Norwegian Cruise Line’s Industry-Leading Rewards Program By Sean Chaffin There’s just something special about a cruise on the high seas. Those hopping aboard will find something for everyone—fun on-shore excursions, excellent dining, get-out-of-your-seat entertainment options, great cocktails, friendly conversation, great customer service, and, of course, those great ocean views and breezes. Fun lovers […]
How casinos are handling players clubs and promotions during the pandemic The global pandemic has been a disaster for industry around the world. Most notably for this publication, casinos have been struggling to deal with extended closures, extensive cleaning, new health and safety initiatives, and capacity limitations. But as the casinos begin to reopen, […]
As the competition for players grows in Atlantic City, so do the perks Atlantic City has had its share of problems in recent memory, but it looks like the beleaguered region is on the verge of a glorious rebirth and possible even a new Golden Age. And as the competition heats-up this summer among […]
New Acquisitions May Affect Slot Clubs By H. Scot Krause Last month The SLS Las Vegas was sold to Alex Meruelo and Meruelo Group, owners of the Grand Sierra in Reno, for an undisclosed amount from Stockbridge Capital Partners. The transaction is subject to regulatory approval and is expected to be completed in the […]
Special promotions for players 50 and over, part two By H. Scot Krause You only need to be 45+ to be a Classic Rocker at the Hard Rock Casino Hotel. Classic Rockers receive bonus points every Wednesday including 15X points on reels and 5X points on video reels and video poker. Last month was […]
Slot players are at the center of casino profits— and perks By John Grochowski Today’s casinos are so slot-machine centric that it can be difficult to imagine a time when slot players weren’t a desired demographic, a target of comps, perks and special offers to keep us coming back. Meal comps? Free rooms? Those […]
Golden nugget expands their player reward program Golden Nugget is letting players put their money— or at least their comps— where their mouth is. Beginning on October 1, its five casinos in Las Vegas, Laughlin, Atlantic City, Biloxi and Lake Charles will give its 24 Karat Select Club members another means to redeem comps […]
Football contests can be a great slot club perk By H. Scot Krause Casinos and football are like peanut butter and jelly. They just fit together. And whether or not you are a regular sports better, one nice slot club perk is being able to join in the football contests— many of them for […]
The value of players club cards By H. Scot Krause I’m often amazed at the number of gamblers I see playing without a slot club card and hearing some of the excuses they give for not using one. So this month I’m going “back to basics” and reviewing what slot clubs are all about, […]