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Why Advertise in Magazines?
Magazine advertising engages: Multiple studies show that consumers are more likely to find magazine advertising acceptable and enjoyable compared to advertising in other media.
In addition,they find magazine advertising less interruptive. Magazine advertising moves readers to action, including visiting and searching on the web: More than half of readers took action or had a more favorable opinion about the advertising in magazines, according to Magazine Publishers of America research.
Numerous studies prove that magazine advertising drives web visits and searches more than any other media. Magazine advertising improves advertising ROI: Multiple studies have demonstrated that allocating more money to magazines in the media mix improves marketing and advertising ROI across a broad range of product categories. Magazine advertising sells—and it delivers results consistently: Several studies show that magazines are the strongest driver of purchase intent and boost other media’s effectiveness. What’s more, magazines deliver results more consistently throughout the purchase of funnel than TV or internet.
Magazine advertising is relevant and targeted: Consumers consider magazine advertising more relevant than advertising in other media.
With a range of titles that appeal to a wide variety of demographics,lifestyles and interests, advertisers can hone in on targets that fit their needs. Magazine audiences accumulate faster than you think—and with lasting impact: The average monthly magazine accumulates approximately 60% of its audience within a month’s time. In addition, consumers refer to magazines multiple times, even saving them, giving advertisers the opportunity for multiple exposure. Magazine supply credibility: Consumers trust and believe magazine advertising more than advertising in other media. In addition,consumers turn to magazines as a source for information.