As the competition for players grows in Atlantic City, so do the perks
Atlantic City has had its share of problems in recent memory, but it looks like the beleaguered region is on the verge of a glorious rebirth and possible even a new Golden Age. And as the competition heats-up this summer among rival casinos, it’s the player who stands to reap the biggest windfall. Nowhere is that more obvious than the host of unique player rewards, special promotions, matching programs and other events designed to entice players and secure their loyalty.
HARD ROCK HOTEL & CASINO ATLANTIC CITY
Hands down the most anticipated casino launch in years, the Hard Rock Hotel & Casino Atlantic City officially opened its doors on June 28, with countless streams of excited players bursting through the doors to get their first look at the hottest new property on the East Coast.
Set on the 17-acre site which formerly housed the Taj Mahal, the new Hard Rock is positioned as a one-of-a-kind entertainment experience, offering the best gambling as well as unrivaled dining, entertainment, shopping, bars, lounges, spas and so much more.
What makes the Hard Rock so unique is the excessive attention to detail and care that has been taken to ensure the property meet all of the expectations of their guests. The focus has been to create the ultimate casino experience for everyone that walks through the door, from extensive and targeted game selection, to overall design, amenities, entertainment, and customer service. Indeed, their mantra from the beginning has been “By players, for players” a sentiment that powerfully resonates with gamblers and distinguishes Hard Rock from any other casino entertainment complex anywhere.
Take the gaming floor for example. To put it simply, it’s a thing of beauty. Designed to be intuitive and easy to navigate, visitors will find a different vibe at every turn in an environment that is both rewarding and carefree. And best of all, players are never far away from the action.
“Our slot floor was developed to offer a comfortable and entertaining gaming experience. We developed smaller banks and carousel layouts that allow easy flow through the casino and open site lines to showcase our product; said Dave Polizzi, Vice President of Slot Operations at Hard Rock Atlantic City. “We positioned the most popular game themes in multiple locations throughout our floor so players could have additional opportunities to play them.”
For table game enthusiasts, Hard Rock provides an ample se-lection, with a wide variety of limits to cater to everyone from the casino novice to the big bettor. Their game mix includes favorites like craps, blackjack, baccarat and roulette with added progressive bonus games such as Super 4, which will interface with their upcoming online gaming product. But that’s not all.
Hard Rock’s Asian gaming room is perhaps the best in Atlantic City, offering 16 baccarat games, including Macau style baccarat. pai gow, pai gow tiles and Asian poker. And in their high limit area, players will find blackjack, single zero roulette and craps in a comfortable room with dedicated cocktail service, table side food offerings and a private cage for customers.
“We want Hard Rock Atlantic City to be known for a fun, professional gaming environment, with liberal rules and odds for the serious gambler,” offered Herb Gee, Vice President of Table Games.
There are many reasons to call Hard Rock Atlantic City home, not the least of which being the superb three-tiered Wild Card player reward program -Premiere, Elite and Rock Royalty – each with its own host of unique and enticing perks.
As a Premier Member, players will have the opportunity to earn comp dollars from play at slots and tables; earn free play from play at the slots, available to redeem on your next trip; and presale ticket access to some of the hottest entertainment.
Elite card holders receive all of the perks of Premiere players as well as a host of other benefits like invitations to member-only slot tournaments and events, 2X sweepstakes entries, discount hotel rooms, a special birthday offer, shopping discounts, complimentary parking and more.
For the creme de la creme, Rock Royalty players receive all of the perks of Premiere and Elite players, as well as complimentary priority lines for a selection of restaurants, access to the Rock Royalty lounge; priority lines at card services and the casino cashier; a personalized host; free show tickets; free valet parking; room discounts and upgrades and more.
And since Hard Rock has taken the stance of “It would be unfair to start over,” if you’re a premium player at another property, simply show your players card and they’ll upgrade your Wild Card Tier. Along with that, you’ll receive free play, a complimentary hotel room, a dining offer, and tickets to Howie Mandel’s Comedy Club.
For more information about Hard Rock Hotel & Casino Atlantic City or to book your room visit, www.hardrockhotel.com or call 609.449.1000.
OCEAN RESORT CASINO
Ocean Resort Casino – which also opened on June 28 on the site that formerly housed Revel -is making its own mark in the region and leaving quite an impression on visitors.
The luxury resort (the tallest structure in Atlantic City and second tallest in NJ) features a 138,000-square-foot state-of-the-art casino, six swimming pools including a salt-water pool, 19 private cabanas, distinctive dining from premiere restaurant groups, a Witham Hill sports book, and HQ2 – a lively day and nightclub.
Each one of the 1,399 guest rooms have unobstructed views of the Atlantic Ocean through floor to ceiling windows and features free Wi-Fi, 46″ TV screens, and includes luxurious bath amenities, high-end bedding and the latest technology in temperature and entrance/exit controls.
The 138,000-square-foot casino features hundreds of games, a robust loyalty program and the Ocean Premier Player’s Lounge, which overlooks the ocean and features year-round experiences.
WHERE LOYALTY RUNS DEEP
In a bid to attract a dedicated player base, Ocean Resort Casino’s Ocean Premier rewards program offers four tiers of benefits and will match the rewards tiers of other Atlantic City properties
“Loyalty to our customers is paramount to our business philosophy and so we worked diligently to ensure that we put together a rewards program that we hope demonstrates that to our customer base. We designed the Ocean Premier program to set Ocean Resort Casino apart, ensuring our program would be competitive in the market and offer benefits that are not currently part of any other local casino loyalty program; said Frank Leone, CEO of Ocean Resort Casino.
The four tier levels, Blue, Gold, Platinum and Black will range from 0 to 2,999 to 75,000+ tier credits earned, with each tier providing new reward benefits to guests. At the Blue level, customers will receive mail offers, discount dining and retail offerings and will earn comps with an opportunity to earn 2x the comps every day simply by opting in at any rewards kiosk. All Ocean Premier members will receive discounted offerings from Ocean Resort Casino partners such as Hyatt, Top golf Swing Suite and others. At the Gold level, that ranges from 3,000 to 14,999 tier credits, guests will receive all the Blue level rewards plus tier specific gifts and events, with the ability to use comp earnings over a six-month period and free bounce-back play.
At the Platinum tier which ranges from 15,000 to 74,999 tier credits, customers will receive all benefits of the Blue and Gold tiers in addition to room upgrades, automatic 2x comp opportunities every day, access to the Ocean Premier player’s lounge, a priority line at the cage, complimentary show tickets and roll-over points. The Black level is for all players that reach 75,000+ tier credits and will be given full VIP treatment that includes all other tiers’ reward benefits with the addition of Ocean Resort Casino’s most personalized service. This includes complimentary suite upgrades, dedicated host, complimentary valet and self-parking, VIP hotel check-in, turndown service, complimentary players’ lounge access and all hotel resort fees waived.
BORGATA HOTEL CASINO S SPA
Presenting an exceptional travel experience on the East Coast, Borgata Hotel Casino & Spa continues to raise the bar in Atlantic City 15 years after its momentous debut, offering guests an electrifying summer season of the biggest names in entertainment, exclusive culinary experiences, as well as unique casino promotions and special events.
“As Borgata celebrates 15 years as both leaders and innovators in the Atlantic City market, we are excited to present an entire summer of programming that truly encapsulates what makes Borgata the preeminent travel destination on the East Coast,” said Marcus Glover, President and Chief Operating Officer for Borgata Hotel Casino & Spa. “Since entering the market in 2003, Borgata has made it our mission to grow and invest in not only our property and product, but our team members and guests; offering an unrivaled experience to anyone who walks through our doors.”
With over 161,000-square-feet of gaming action, thrill-seekers can look no further than Borgata for non-stop slots, tables, and poker excitement. As an MGM Resorts Luxury Destination, Borgata offers the Company’s award-winning M life Rewards loyalty program, presenting members with personalized offers, exclusive benefits, and special access across MGM Resorts’ expansive portfolio.
Home to Atlantic City’s largest poker room, first Race & Sports book, and more than 3,000 slot machines, Borgata offers monthly gaming tournaments and casino promotions. Borgata’s Birthday will feature inaugural promotions like 15X slot dollars and $15,000 every 15 minutes, as well as a 15 Carats Hearts On Fire Sweepstakes and a $15,000 Borgata poker birthday high hand.
Borgata’s unique brand of hospitality exudes from every detail, all conceived with guests’ ultimate travel experience in mind. Offering something for everyone with everything under one roof, Borgata continues its Birthday celebration with specially crafted hotel and spa packages, an online sweepstakes, and LGBTQ-friendly events.
OUT at Borgata Presents PRIDE BINGO: OUT at Borgata and The Greater Atlantic City GIBT Alliance presents PRIDE BINGO on Saturday, Sept.1 inside The Event Center. The bingo event—emceed by RuPaul’s Drag Race All-Stars winner, Trixie Mattel—will feature comedy and drag performances by Trixie and guests, as well as a special live performance by “It’s Raining Men” singer Martha Wash. Guests are invited to celebrate pride at this fabulous and campy event that supports the Miss’d America drag show pageant and features signature cocktails, hilarious drag queen antics, and the chance to win real Borgata prizes like overnight stays, dinners, spa treatments, and the Grand Prize $1,500 Borgata Gift Card. Borgata Birthday Hotel Package: Experience Borgata and celebrate 15 years as Atlantic City’s premier resort with a hotel package designed with Borgata’s guests in mind—including an overnight stay in a classic room, one complimentary daybed rental for two at Borgata’s outdoor pool, a $50 dining credit, and two 15th Birthday keepsake T-shirts. Starting from $219 per night, this package is available Sunday through Thursday through Sept. 27.
Spa Toccare Crystal Anniversary Menu: Crystal is the traditional gift for 15 years and Borgata’s spas are celebrating their milestone summer with a special menu of treatments – including a Crystal Healing Stone Massage, Diamonds in the Rough Facial, and a Shellac & Crystals Manicure. This special menu is available Sunday through Friday through Sept.30.
Borgata 15th Birthday Sweepstakes: Borgata has launched a summer-long sweepstakes with prizes totaling over $15,000. Guests are invited to enter online at www.theborgata.com for a chance to win daily instant prizes and weekly grand prizes including concert tickets, overnight stays, dining credits, and spa treatments.
GOLDEN NUGGET ATLANTIC CITY
Get ready for some huge summer promotions courtesy of Golden Nugget Atlantic City! The popular property has announced the launch of two new promotions available to 24K Select Club Members, including the casino’s Player’s Card Tier Upgrade Promotion, Upgrade Your Summer and the $200,000 Summer Spectacular, which features 2018 Porsche Panamera and Free Play Giveaways.
24K Select Club Members can now earn one entry toward the $200,000 Summer Spectacular for every 25 Base Tier Credits by playing with their 24K Select card at any slot machine
or table game, with five times bonus entries available every Sunday and Tuesday through Sunday, Sept. 2.24K Select Club Members will also have the opportunity to play for a share of $6,000 Free Play and a chance to be entered as a grand prize finalist throughout the summer with the casino’s Sizzlin’ Saturdays. Players must activate entries between 3 p.m. and 5:59 p.m. to qualify for the Sizzlin’ Saturday’s drawing, which will randomly award eleven winners selected at 6 p.m. each Saturday.
The grand finale event to announce the 2018 Porsche Panamera and Free Play Giveaway winners will be held on Sunday, Sept. 2 at 6 p.m. in the Main Atrium. Winners must be present to receive prizes.
Also for new and existing 24K Select Club Members, the Upgrade Your Summer Promotion will allow cardholders from Atlantic City casinos, including Borgata/MGM National Harbor, Resorts, Caesars, Harrah’s Resort, Bally’s, and Tropicana to match and upgrade their Player’s Cards to Premier, Chairman, or Elite Status at the Golden Nugget. Players taking advantage of this Tier upgrade offer will have now through Oct. 1 to earn the designated Tier credits to maintain their status. If cardholders do not meet the Tier Credit requirement by Oct. 1, they will default back to their original Tier status. Once designated Tier Credits are earned, card holders will obtain their status until Feb. 28, 2019 and receive a new card. 4