The Casino Gaming Market
The U.S. casino gaming industry has never been stronger. Gaming revenue for the U.S. commercial casino industry reached an all-time high of $41.7 billion in 2018 (the most recent year for which annual revenue figures are available), up 3.5 percent from the previous year, according to data released in the American Gaming Association’s (AGA) State of the States 2019: The AGA Survey of the Commercial Casino Industry.
According to the report, the industry generated $9.7 billion in gaming taxes for state and local governments, a number that does not even account for the billions more in sales, income and other taxes that benefit communities.
The commercial casino sector—with 465 casinos—logged its fourth consecutive year of gaming revenue growth and outpaced the national economic growth rate in 2018. Half of the 24 states with commercial casinos reported record annual gaming revenue with nearly every state seeing gains in 2018, contributing to the strength of local economies across the country.
The rapid expansion of legalized sports wagering following the Supreme Court decision to overturn the Professional and Amateur Sports Protection Act (PASPA) in May 2018 played a major role in the industry’s record year. Total industry wide revenue from sports betting grew to $430.2 million in 2018, up from $261.3 million in 2017. Even more growth is expected as additional states legalize and regulate sports wagering.
The commercial industry’s $41.7 billion gaming revenue figure in 2018 represents revenue only from commercial casino operations, and does not include revenue from the more than 500 tribal gaming facilities in 29 states across America.
According to the National Indian Gaming Commission (NIGC), tribal gaming revenues hit a new record of $33.7 billion in 2018, up 4.1 percent from the previous year. Tribal gaming’s success was driven by the same underlying consumer trends that benefited commercial gaming. Indeed, nearly every state in the nation now offers some form of gambling, which includes casinos, para-mutual wagering, lotteries, sports betting, bingo, Indian gaming, online gambling and poker rooms.
And as accessible gambling has grown, so, too has Strictly Slots and its sister publication, Casino Player. Our readership has continued to swell each year, augmented by full digital editions of both publications that provide our readers broader accessibility to our targeted editorial written by highly respected gaming authors and industry experts.
In recent years, the casino gaming experience has come to encompass a wide array of entertainment options, and polling data reveals that casino patrons are taking full advantage of the many activities available at casino properties. Approximately 76 percent of casino visitors reported eating at a fine dining restaurant during their past year of casino visits, while an impressive 62 percent saw a concert, show or other type of live entertainment.
Casino Player Publishing’s research shows that a typical reader more than $60,000 each year, with a median age of 45 years of age and with a college degree. Furthermore, research shows that readers also enjoy entertainment, dining, shopping and non-gaming casino amenities as much as the chance to win, when visiting a casino. Which is why Casino Player and Strictly Slots magazines are the ideal way to reach your target audience—our readers are your players.
Source: 2019 AGA State of the States 2019: The AGA Survey of the Commercial Casino Industry, 2017 CPP reader survey Casino Player Publishing
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