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The Gaming Market
Our readers are YOUR customers
The casino entertainment industry has seen a resurgence few might have expected only a couple of years ago. Casino-goers are back in force and the industry has seen levels in 2022 not experienced since before the pandemic. Gamblers are flooding into their favorite casinos, hotels, bars, sportsbooks and entertainment venues.
As an example of that energy, commercial casinos in October alone showed nice growth from numbers during the same month a year earlier, according to the American Gaming Association (AGA). The month’s revenue reached $5.29 billion—growth of 10.5% from October 2021. Slots were up 2.4%, table games up 1.5%, and sports betting up a whopping 77.7% This is just a snapshot of what the industry has experienced over the last year and where gaming is headed in 2023.
Amazingly, 2021 saw a record-breaking year for gaming, with commercial casino revenue reaching an annual record of $53 billion. That was an increase of more than 21% above the previous high set in 2019.
“Despite continuing pandemic-related uncertainties, including labor shortages and supply chain issues, our incredible rate of recovery set us apart from others in the hospitality sector and the broader economy,” AGA president and CEO William C. Miller, Jr. noted in the group’s annual States of the States gaming report. “Over the past year, innovation accelerated as suppliers and operators found new ways to strengthen customer engagement. This includes the expansion of omnichannel gaming, giving more consumers access to a truly integrated gaming experience—one that enables players to interact with us how, where, and when they want.”
And while the official numbers aren’t in yet, 2022 looked to be an even bigger year. But that 2021 revenue figure doesn’t even tell the whole story. When $39 billion in tribal gaming revenue is considered, that figure rises to more than $92 billion. Americans across the economic landscape are heading to casinos in droves and 2023 is looking like it may be an even bigger year. Post-COVID, there remains some work to do in the tribal gaming world, but things are certainly looking up.
“While last year experienced a record number of closures there was also growth with new operations opening,” National Indian Gaming Chairman E. Sequoyah Simermeyer noted in a report on the industry in August. “This demonstrates gaming operations and tribes are making difficult decisions as they navigate a rebound from the pandemic.”
A deeper statistical probe shows even more positive signs. In Nevada, total statewide commercial casino gaming revenue reached an all-time record $13.4 billion, an increase of 70.6% compared to 2020 and 11.6% higher than the pre-pandemic 2019 total. Gamblers also returned to the Las Vegas Strip, with $6.9 billion in revenue from electronic and table games, up 89.6% from 2020.
In New Jersey, home to the Atlantic City casino mecca, the state saw gross gaming revenue of $4.7 billion in 2021. That’s an increase of 64.4% from 2020 and 36.6% from 2019. The 2021 total was the state’s biggest since 2007 and it’s a good bet that 2022 may top that when the final totals are in. Other states saw similar returns in 2021 with revenue climbing even higher in many jurisdictions in 2022.
Gaming may be the focus at a casino, but today’s modern properties offer so much more. Gamblers are seeking great food, good drinks, excellent entertainment, and top-notch service—the total package. What better way to reach those looking to visit casinos across the country than connecting with these devoted casino patrons who are Casino Player readers.
Casino Player research shows that a typical reader of the magazine earns more than $60,000 per year and has a median age of 45 years. These typical readers have a college degree and enjoy entertainment, dining, shopping and non-gaming casino amenities as much as taking a shot at some winnings at the blackjack tables, slots or in the sportsbook. When casinos are looking to connect with their target audience, Casino Player is the perfect option. Our readers are your players!
Source: American Gaming Association’s State of the States 2022 report.
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