Tropicana honors River Palms slot club benefits, new MGM partnership, and more!
by H. Scot Krause
The River Palms Resort and Casino in Laughlin, NV has been sold to Nevada Restaurant Services. In light of the Sept. 3 closure all customers at River Palms who are Trop Advantage club members and have earned benefits and rewards will be able to enjoy those rewards at Tropicana Laughlin Hotel & Casino. All benefits and rewards will be honored and members are encouraged to visit the Trop Advantage Center to take ad-vantage of their offers.
“The River Palms Resort may be sold, but the action won’t stop for our TropAdvantage members. Players can take one hundred percent of the comps and points they have banked at River Palms and use them to join the fun at Tropicana Laughlin,” said Tony Rodio, president and chief executive officer for Tropicana Entertainment.
According to Rodio, former River Palms players will find even more reasons to choose Tropicana Laughlin as their place to play. In addition to accepting customer comps and points earned at River Palms, Tropicana Laughlin will continue to reward qualifying club members with free sweepstakes entries, direct mail offers, gift giveaways, priority services and other members-only benefits.
“Plus, in fall 2014, players will enjoy a state-of-the-art bingo facility. That means TropAdvantage players will continue to experience that same positive experience and customer service interaction here at Tropicana Laughlin,” Rodio added.
With a complete collection of the most popular table games and nearly 1,000 slot machines and video poker machines, Tropicana offers avid players an exciting casino environment. Seven dining options include gourmet experiences, casual meals and a range of cuisines. Tropicana also offers overnight guests more than 1,000 newly renovated rooms.
Entertainment options abound, from a no-cover lounge with free entertainment. Open year round, the Tropicana’s Town Square Pool provides guests with a way to soak up the sun, relax with a cold drink, or be entertained by the “Big Screen Dive-In,” a 160-inch pool-side TV broadcasting sporting events, music videos, concert footage and first-run movies.
Tropicana is a publicly traded company that, through its subsidiaries, owns and operates eight casinos and resorts in Indiana, Louisiana, Mississippi, Nevada, Missouri, New Jersey and Aruba. Tropicana properties collectively have approximately 5,500 rooms, 8,000 slot positions and 270 table games.
MGM Resorts International has announced yet another strategic partnership relationship with Empire City Casino in New York, joining a growing network of M life partners including Southwest Airlines, Royal Caribbean International, Hyatt and Avis Budget Group. The new relationship provides increased value for members of MGM Resorts’ premier loyalty rewards program, M life, as well as for members of Empire Club.
Members of Empire City Casino’s Empire Club will receive personalized offers and perks at MGM Resorts’ world-class destinations, such as special room rates, complimentary show tickets and casino free play, while M life members will receive exclusive offers at Empire City Casino.
As a result of the new partnership, each company’s reach will extend into markets where they have not had a presence. Participating M life resorts are located in Las Vegas, Detroit and Mississippi.
“M life is differentiated from other rewards programs by providing access to MGM Resorts’ unparalleled destinations on the iconic Las Vegas Strip and beyond,” said Lance Evans, vice president of marketing partnerships for MGM Resorts International. “As we strive to deliver maximum value for our loyal guests, regional casino partnerships make for an ideal addition to the program. We’re excited to embark on this new relationship with Empire City, extending M life’s reach.”
Ryan Murphy, vice president of marketing for Empire City Casino, said, “Empire City strives to provide our guests with unparalleled gaming and entertainment with the added benefit of being close to home. This new partnership with MGM Resorts will expand the benefits of Empire Club membership, providing a direct connection between our guests’ Las Vegas and New York experiences. This is a very exciting time for our Empire Club members.”
Empire City Casino, one of the largest entertainment and gaming destinations in the country, features 5,300 of the hottest slots, electronic craps, roulette, baccarat and sic bo; year-round harness racing and international simulcasting from North America’s leading harness and thoroughbred venues; nightly live entertainment, comedy, karaoke and more. A plethora of dining options include authentic Italian cuisine at Nonno’s Trattoria, trackside dining with live betting at Empire Terrace Restaurant, and convenient options at the International Food Court or Grab ‘n Go. A $50million expansion added Dan Rooney’s, a high-energy sports bar, Pinch, in collaboration with Ducasse Studios, features 100 New York craft beers, and Alley810, a craft cocktail lounge with retro bowling lanes. Empire City Casino at Yonkers Raceway is located at810 Yonkers Avenue in Yonkers, NY, Westchester County, and is open seven days a week from 9 a.m. to4: a.m. Visit www. empirecitycasino.com for more information.
Good luck and happy slot clubbing!
H. Scot Krause is a gaming industry analyst, researcher and journalist. He is a former entertainment director and a 19-year resident of Las Vegas. His work is regularly featured in Casino Player, Strictly Slots and Gaming Today as well as other gaming publications, including the annual American Casino Guide Book. Email questions or comments to Scot firstname.lastname@example.org