Aristocrat Gaming and Dallas Cowboys Announce Multi-Year Partnership
Aristocrat Gaming and the Dallas Cowboys announced a multi-year partnership on June 27, making Aristocrat an Official Partner of the Cowboys. This partnership includes prominent year-round signage throughout AT&T Stadium, in-stadium branding and game-day activations. Fans can also look forward to in-game promotions and digital integrations.
This partnership highlights the successful multi-year slot licensing agreement between Aristocrat Gaming and the NFL. The NFL-themed slot games, featuring a team-selectable feature, are popular in casinos nationwide, allowing fans to engage with their favorite team, including the Dallas Cowboys, both in the stadium and on the reels.
“We are proud to be the newest partner of the Dallas Cowboys, one of the world’s premier sports and entertainment organizations with a proud championed history, much like Aristocrat Gaming’s,” said Hector Fernandez, CEO of Aristocrat Gaming. “With the success of the NFL Slots portfolio, we have brought the excitement of fan-favorite teams like the Cowboys to casino floors nationwide. We look forward to bringing even more innovative experiences to fans through this partnership.”
“The Cowboys are excited to partner with Aristocrat Gaming to bring even more ways to entertain our fans,” said Chad Estis, executive vice president of business operations of the Dallas Cowboys. “We pride ourselves on aligning with world-class partners, and Aristocrat Gaming has been a trailblazer in the gaming industry for decades. We are thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys’ marks featured on their slot machines nationwide.”
“As The Official Casino of the Dallas Cowboys, WinStar World Casino & Resort is ecstatic to have Aristocrat Gaming as the newest member of the Dallas Cowboys family,” said Jack Parkinson, president of WinStar World Casino & Resort. “The top-performing NFL Slots make this partnership a natural fit and we look forward to bringing new experiences to our patrons as a result of this announcement.”
For more information visit www.aristocratgaming.com.
