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Hard Rock International Launches Unity by Hard Rock Loyalty Program

Clockwise from left: Lionel Messi, John Legend, Shakira and Noah Kahan star in “Come Together” campaign for Unity by Hard Rock global loyalty program launch across Hard Rock hotels, casinos and cafes.

Hard Rock International introduces Unity by Hard Rock, a groundbreaking loyalty program spanning over 200 locations worldwide, from hotels and casinos to cafes and Rock Shops. The program celebrates unity and togetherness, featuring global icons like Lionel Messi, Noah Kahan, John Legend and Shakira in its marketing campaign. The program offers members exclusive benefits, including free nights, dining experiences, merchandise and more, with Unity Points earned and redeemed across participating locations.

Unity by Hard Rock offers a range of benefits tailored to its members’ preferences and interests. At Hard Rock Hotels, members enjoy exclusive rates and perks, including special member-only rates and discounts on dining and merchandise. Additionally, members gain early access to promotions like the “Summer Together” offer, providing up to 30% off hotel stays and complimentary breakfast for two.

Hard Rock Cafes provide members with birthday perks, premier seating and complimentary access to live music events. Different membership tiers unlock additional benefits, enhancing the dining and entertainment experience. Similarly, at Hard Rock Casinos, loyal guests receive member-only rates, complimentary gifts and other perks based on their membership tiers.

For gaming enthusiasts, Hard Rock Games offer rewards for virtual goods purchases. Members earn bonuses and enjoy free high-limit room access, particularly beneficial for higher-tier members. Additionally, Rock Shops reward members with Unity Points and Tier Credits on merchandise purchases, both in-store and online. This comprehensive benefits overview underscores Unity by Hard Rock’s commitment to enhancing the guest experience across its diverse range of offerings.

Unity by Hard Rock introduces a tiered system consisting of four levels: Star, Legend, Icon and X. The Legend and X tiers provide members with exclusive access to entertainment experiences, with tier placement determined by the accumulation of Tier Credits earned through qualifying expenditures. Members accrue Unity Points on eligible purchases, with earning rates varying depending on the location and spending category.

Enrollment in Unity by Hard Rock is free and easily accessible through any participating Hard Rock establishment, the program’s official website, or the dedicated mobile app.

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